A redesign that lifted the metrics, not just the looks
The goal
Meridian had outgrown a template site — dated, hard to edit, and slow enough to hurt paid-acquisition costs. They wanted a redesign that kept what converted and fixed everything that did not.
What I built
- A modern, accessible redesign rooted in their existing brand
- A migration to Contentful so every team could publish
- A page-by-page performance rebuild
- Reworked conversion paths and clearer CTAs
- A measured before/after across CWV and conversion
The result
Our paid team noticed the landing pages got faster before we even told them we relaunched.
Sofia MendezVP Marketing, Meridian